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Chief Marketing Officer (CMO)
- Location: Edinburgh, UK
- Company: Innovative Consumer Goods
Responsibilities:
- Develop and implement marketing strategies to increase brand awareness and market share.
- Lead the marketing team and provide guidance and feedback.
- Analyze consumer behavior and adjust marketing campaigns accordingly.
- Manage the marketing budget and ensure resource allocation aligns with strategic goals.
Requirements:
- Proven experience as CMO or similar role.
- In-depth knowledge of market research and analysis.
- Solid understanding of digital marketing and social media strategies.
- Outstanding communication and leadership skills.
- Degree in marketing, communications, or a related field.